Thrive Market

Tula Skincare

• Developed and executed strategic UX vision and initiatives in partnership with CRO, marketing, engineering and data teams
  
• Hired an effective team of UX and UI designers and managed their priorities and workloads
• Training and development of junior designers
  
• Implemented a user-centric approach to design focused on usability, innovation and putting the user needs first leveraging customer feedback, in-depth site analytics, internal subject matter experts, and research findings
  
• Worked closely with engineering and product managers to ensure designs are well executed
  

FoundersCard

• Improved user engagement and increased conversions through new feature development, constant testing and iteration of conversion funnels, onboarding, cancellation workflows and user journeys
  
• Designed and launched new app and corporate site
• Created sketches, wireframes, prototypes, conducted usability testing, surveys and stakeholder interviews
  
• Created on-brand and effective landing pages and email campaign workflows
  

Bottom Line Inc

• Key role in digital transformation of a print to digital publishing company (paywall, eCommerce integration and increased digital revenue)
• Designed and launched responsive content site, eCommerce site and app.
• Created sketches, wireframes, mock ups, effective landing pages and email campaigns
• Conducted user testing, card sorting, surveys and stakeholder interviews

Federici Brands

• Redesigned and launched 2 responsive eCommerce sites.
  
• Increased eCommerce conversions by creating and optimizing landing pages, email campaigns, social media assets and digital advertising

Central National-Gottesman Inc.

• Designed and launched multiple responsive sites.
  
• Concept, design and produce web and print material for marketing and branding purposes.